The ongoing financial crisis and the resultant freezing of credit markets suddenly emphasized the advantage of having a stockpile of cash and liquid investments for firm operations and its performance. The credit crisis has also had a significant effect on how investors view and value corporate holdings of cash and liquid investments. For example, a recent article in The Economist (Nov 20, 2008) states "How times change. Not long ago companies with cash piles were assailed by corporate activists to return money to shareholders. Nowadays it is only a slight exaggeration to say that the more cash that investors see in a firms coffers, the happier they are."