India is in a phase of rapid economic and demographic transition. Per capita income has been rising steadily since the 1980s. Life expectancy is increasing and birth rates are falling. The impressive growth rates of the 1980s were maintained in the last decade with reforms to open up the Indian economy. Poverty levels continue to decline as does the incidence of malnutrition and stunting. A key feature of this remarkable period of growth has been the change in the nature of the Indian diet. As the world economy becomes more integrated and communication faster, diet transition would have been inevitable. But it is clear that during the most recent decade globalisation has played an enormously important role in the transformation of food consumption patterns of Indian households. This is particularly evident in urban areas. The change in consumer tastes and demand has critical implications for the whole food supply system.
The present paper looks at the impact of globalisation on both the demand side and the supply side of the food system in India. Pingali (2004) has identified six key stylised facts characterising the changes in food demand in Asia. These facts pertain to changes in the consumption of rice, wheat, protein and energy-dense foods, and diet diversification. We explain these facts by identifying a two-stage process of diet transformation. During the first stage consumers move away from inferior goods to superior foods and substitute some traditional staples with primary food products that are more prevalent in western diets.