At a recent meeting, a big city mayor angrily confronted an executive of H&R Block: “Why do you charge poor people $130 to do tax returns. At our VITA sites, we do them for free!” At a meeting in Chicago, the leader of a large volunteer tax site refused to shake the hand of a Block executive. In a meeting in Washington, a senior banking regulator railed about the Block “ripping off consumers.”
Again and again, this story plays out. H&R Block, the nation’s largest tax preparation firm, serves over 19 million filers each year, of which 57% have annual household incomes below $30,000. While much of the financial service world has moved away from serving low income consumers, Block has embraced its low income clientele and it processes taxes that deliver over $35 billion of refunds to its customers. Block customers are fairly happy with their experience with the firm, as witnessed by satisfaction scores in the high 80s (out of 100) and 70 percent customer retention. Yet, Block is open to substantial criticism, primarily around a product that consumers demand, but activists and regulators abhor: the refund anticipation loan (RAL). This product gives consumers near immediate access to their federal income tax refunds, albeit in a costly manner.