Travel and tourism are becoming steadily more important in the European Community. The European Community is estimated to be the largest travel and tourism region in the world. Even though the mega-market of North America and the European Community will fall just under the world growth average of 48.8 per cent between 1996 and 2006, the third largest region in terms of travel and tourism employment is the European Community and North America with 19.8 million and 18.1 million jobs, respectively. The European Community is the largest producer of travel and tourism gross output in the world with $1,154 billion expected from 1996. This represents 32.3 per cent of world travel and tourism output. Over the past few decades, as per capita income has risen and families and individuals have gained more holiday and vacation time, travel and tourism have become major elements in the typical household budget worldwide.
The largest concentration of consumer spending on travel and tourism is centred in the industrialized regions of the European Community, North America and Northeast Asia with $639 billion, $622 billion and $452 billion, respectively, estimated for 1996. Consumer demand for travel and tourism services in 1996 is expected to be particularly high in the European Community in which travel and tourism are expected to account for 13.4 per cent of consumer budgets. The European Community is the region with the largest government funding for travel and tourism with estimated 1996 expenditures of $120 billion.