This thesis aims to answer the question of how to invest in Private Equity and to provide guidelines for an investor who considers allocating a part of his wealth in this asset class. First, we describe the Private Equity industry, its structure and its return characteristics. Second, we review Modern Portfolio Theory, Behavioral Portfolio Theory and the liquidity issue. Third, we review some portfolio allocations studies and we finally look at the investment styles of the major Private Equity investors, banks, insurance companies, family offices, endowments, foundations and pension funds and explain them considering portfolio theories.
The Private Equity industry can be divided into two main segments: Venture Capital and Buyout. There are different stages of investment within the Venture Capital industry, going from the business idea to the need to raise cash to grow. These stages are called Seed, Startup, Expansion and Replacement Capital. The Buyout industry deals with mature firms and has the objective of taking control. The most well-known and publicized forms are Leveraged Buyouts and Management Buyouts.