A pressing question facing many of the 70 million American baby-boomers is whether or not to purchase long-term care insurance (LTCI). Recently, the oldest members of this generation reached 62 years of age. Due to technological advances and healthier lifestyles, baby-boomers are expected to live longer than any previous generation in history. However, boomers will also be facing higher costs than ever before for long-term care services and facilities. With current nursing home rates of $77,745/year for a private room, $68,985/year for a semi-private room, and $35,628/year for an assisted living facility (Metlife Mature Market Institute, 2007), these costs can quickly deplete an individual's assets.
Long-term care insurance has been available since the 1980's and is now a multi-billion dollar industry. More than 100 companies offer coverage, some of which have decades of LTCI experience, while others are relatively new to the LTCI business (American Health Insurance Plans, 2004). Depending on which policy options are selected and the individual's age when the policy is purchased, premiums for LTCI can vary considerably and can be very expensive (Lown & Palmer, 2004). Additionally, agent commissions can significantly add to the cost of LTCI. Consumer Reports states "agents can reap hefty commissions-50 percent of your first year's premium and 10 percent of your payment for every succeeding year" (Consumer nion, 2003).