Today’s automotive landscape would look a lot different without the influence of Nissan. Just a few iconic vehicles like the Z®, GT-R and Patrol have had significant impact on the automotive industry and stirred passion in car enthusiasts around the world.
Nissan’s rise to prominence began in 1935, when it became the first Japanese manufacturer to mass produce a vehicle, the Type 15. Through its steady growth after World War II, Nissan built a name for itself through performance, quality, safety and innovation. It was during the time of recovery from the technological vacuum of World War II that Nissan focused its energies on technological leadership. Throughout the period, Nissan also was steadily developing a strong organization to support the company’s next stage of dramatic growth overseas.
In the 1960s, Nissan launched its U.S. sales operations under the Datsun name and began developing its NISSAN HERITAGE overseas manufacturing operations, starting with a vehicle assembly plant at Yulon Motor Co., Ltd. in Taiwan and the establishment of Nissan Mexicana, S.A. de C.V. In the 1980s, Nissan established two strategic manufacturing bases overseas in the U.S. and the U.K.
Today, Nissan operates manufacturing and assembly plants in 25 countries around the world. In addition to manufacturing, Nissan is enhancing its design development strengths on a global scale, and always challenging prevailing standards in the automotive industry and global business.