One key to operating a successful and competitive dairy business is to monitor business performance and make the necessary adjustments to correct any bottlenecks that may adversely affect profitability. Benchmarks can be useful tools in helping dairy producers evaluate their business. Producers should always have a “Big Picture” view of how their business is performing. Dairy producers can accomplish this by knowing ten key performance indicators for their businesses; five financial ratios and five herd performance indicators. These indicators are comparable to the warning lights on the dashboard of a car. They can signal that something is wrong, but will provide little detail as to what the specific cause of the problems might be. However, if any of these ten indicators are significantly different, from a negative perspective, than recommendations outlined in this manual or the goals established by the business owners, other indicators should be examined to determine the cause of substandard performance.
Conducting an annual business performance analysis is an essential process for all business owners. Although dairy producers are no exception, many fail to address this important matter. An annual business analysis provides the owner with a comprehensive view of how the business has performed in a number of key areas over the past year. The analysis will answer some important questions every business owner must answer and can help determine the strengths and weaknesses of the business. If properly conducted, an annual business performance can pinpoint the bottlenecks that are reducing profits.