This paper analyzes the responses from a nationwide telephone survey of 2,000 randomly selected mutual fund investors who purchased shares using the services of six different intermediaries, referred to as distribution channels -- brokers, banks, mutual fund companies, insurance companies, employer-sponsored pension plans, and “other” (e.g., financial planners). The survey provides data on the demographic, financial, and fund ownership characteristics of mutual fund investors.
Furthermore, it contains data on investors’ familiarity with the costs and certain investment risks associated with mutual funds and the information sources used to learn about these costs and risks. Accordingly, it is possible to create a measure of each mutual fund investor’s overall level of financial literacy.