Fresh market growers typically wholesale market their farm-grown products to institutional markets, retail chains/food stores, and farm markets. Sometimes, fresh market growers direct-market to businesses through sales to restaurants, upscale retail or specialty stores, schools, and institutional food service.
The next logical step for the Fresh Market Grower participating in farm direct marketing may be e-commerce. E-commerce can be used to enhance or even create new direct farm marketing initiatives for the Fresh Market Grower. This Strategy Plan will help you determine whether e-commerce is right for your farm; and if so, provide you with guidance to implement it.