By using various indicators, empirical evidence for the manufacturing sector strongly suggests that there is a positive relationship between the size and diversification of firms. Moreover, there is evidence on an important role of firm-specific characteristics for both diversification patterns and firm size. For instance, Davies et al. (2001) conclude that “many empirical studies confirm positive statistical associations between diversification, firm size, R&D and advertising” (p. 1317) and argue that “diversification is driven [...] by a desire to exploit a specific asset” (p. 1334).
This paper presents an oligopoly model of asymmetric multiproduct firms in order to examine the apparent link between firm size, diversification and specific characteristics of firms. The set up may be described as follows. Potential firms decide whether or not to enter at some fixed cost. They are endowed with some possibly different (and immutable) marginal cost and product quality. These characteristics are of public good nature from the perspective of a firm, i.e., apply to any good within a firm’s product line. After entering the economy, firms choose the number of products offered to the market (stage 1), and then enter product market competition (stage 2).