Debit cards have surpassed credit cards to become the most common form of Visa point-of-sale (“POS”) transaction in the United States (Visa 2002). Overall, debit was used for over 15.5 billion POS transactions totaling $700 billion in the year 2002 (CPSS 2003). This represented about 35% of electronic payment transaction volume and 12% of POS noncash payments (Gerdes and Walton 2002). Debit’s ascension has been sudden, with 47% of households using it by 2001, up from 18% in 1995 (Table 1). Industry observers predict continued strong growth for debit, while forecasting relatively weak growth in credit card charge volume.
Despite debit’s growth and prominence, the determinants of debit use have largely escaped academic scrutiny. The introductory quotes belie that fact that there are actually potentially important, pecuniary cost-based reasons for using debit. Principally, the 53% of credit card users who revolve balances incur interest costs to charge purchases on the margin (i.e., they don’t get the float), and hence might rationally choose to use debit rather than credit in order to minimize transaction costs.This motive holds even for the “small” (Laibson et al. 2003) fraction of consumers who simultaneously hold nontrivial stocks of low-yielding liquid assets and expensive credit card debt. Debit use might also be rational for consumers lacking access to a credit card or facing a binding credit limit.