This paper demonstrate the importance of liquidity to asset pricing. It shows that liquidity is strongly related to the persistence of the momentum anomaly, which has not been explained by standard asset-pricing models to date. Most of these models take the stand that expected returns vary across assets because of variations in risk (see, e.g., Ferson and Jagannathan (1996)). Typically, the effects of market frictions, such as transaction costs, are ignored.
From a theoretical standpoint, one might argue that transaction costs can be ignored in the pricing of financial assets because investors can choose to trade only in liquid assets with low transaction costs and hold higher transaction-costs assets for longer periods (see, e.g., Constantinides (1986). See also Heaton and Lucas (1996), and Vayanos (1998)). Hence, when transaction costs are amortized over the expected holding period they become rather small and of second order. This argument assumes that transaction costs are constant and that investor are free to choose when to trade. However, these two assumptions may not hold in practice. First, this paper shows empirically that liquidity varies over time, which raises the possibility of a premium associated with liquidity risk. For example, when considering whether to undertake a large investment, an arbitrageur may demand a premium for bearing the risk of incurring large costs when closing out the position in the future. Second, investors may be impatient to execute their trades or they might be subject to liquidity shocks, forcing them to liquidate their positions. This paper finds that transaction costs can impose a first order effect on prices.