In recent years, debit cards have become a popular payment instrument in the United States (Evans & Schmalensee, 1999, p. 306; Weiner, 2000). Since their introduction in 1975, growth of these cards has been slow, particularly throughout the 1980s and mid-1990s. However, in the last decade, the percentage of households that use debit cards has increased dramatically: from 20% in 1995 to 37% in 1998 and to 50% in 2001 (Anguelov, Hilgert & Hogarth, 2004). Debit cards achieved the highest growth rate among forms of retail payment between 1995 and 2000 with an increase of 41.8% (Anguelov et al., 2004). In 2000, debit cards accounted for 11.6% of all retail transactions (Gerdes & Walton, 2002).
For retail transactions, consumers have several choices of payment instruments, including cash, check, credit cards, and debit cards. Each choice provides a host of desired properties that differentiate one instrument from the other. Debit cards, which became feasible and more widely available through the Visa and MasterCard network, provide the point-of-sale convenience of credit cards and yet the direct transaction properties of automatic teller machine (ATM) cards (Weiner, 2000). In addition, consumer protection for this form of payment has been enhanced by the limits now placed on the liability for lost or stolen debit cards. Unlike credit cards, debit cards use funds from the consumer’s funded bank account and do not allow consumers to borrow money, a characteristic that can discourage over-spending and, thus, discourage debt accumulation. One could argue then that consumers intentionally choose debit cards instead of credit cards in an effort to avoid debt accumulation.