The US economy has become substantially more IT intensive in recent years. Figure 1a plots IT’s percentage of total investment in tangible wealth each year from 1987 to 2006, together with the equivalent percentages for equipment and plant (the three values for each year sum to 100). IT’s share of the total nearly doubled during this period, to over 21% of total tangible wealth. Figure 1b, which plots IT stock per full-time employee (FTE) in the US over the same period, shows that annual increases in this measure were particularly large in the latter half of the 1990s when several novel technologies appeared. By 2006, at more than $2,600, it was at a record high, more than three times higher than it had been in 1987. What’s more, because IT is delivering more power per dollar, these increases in spending dramatically understate the amount of real computing power delivered and the consequent potential for changing business strategy, structure and performance. In total the real, quality-adjusted quantity of computing power used by American companies increased by over 33-fold within the past twenty years (Figure 1c).
In this paper, drawing from a series of case studies, we show that contemporary IT, in particular large-scale commercial enterprise applications, has become a means of not only embedding business innovations, but also replicating them with high fidelity across an arbitrarily large intra-firm “footprint.” Today, managers can scale up their process innovations rapidly via technology without the degree of inertia historically associated with larger firms. In other words, they can achieve scale without mass.