The paper has two main aims: to explain the happiness paradox, and to propose an economic approach which draws from psychology crucial arguments. By the ‘happiness paradox’ is meant a phenomenon that has become apparent in the US and other advanced countries during recent decades. Well-being, as measured by a self-reported rating of one’s happiness, or by other objective indices of mental health, does not improve, or it even deteriorates, whilst income per head, which is the main proxy for material well-being, displays a distinct rising trend. The paradox is reinforced by the fact that people still strive to earn more income by working harder and for longer hours. These facts are paradoxical because economists would expect higher income to mean greater well-being, and that more wealth would enable people to exploit technical progress in order to reduce their working time.
In order to explain the paradox, this paper both adopts the economic approach, which assumes that individuals attempt to maximise their well-being under resources constraints, and draws crucial arguments from social, clinical, and cognitive psychology. This deep integration between economics and psychology can be coined with the term psycho-economics. In this paper, in fact, economics does not simply borrow stylised facts on the human decision process from psychology and use them as starting hypotheses for analysis of the economic consequences, as ‘behavioural economics’ attempts to do. Psychology will also contribute to explanation of the origin of the human decision process, and of the motivations, even outside unconsciousness, that underly it (Pugno 1994). Psycho-economics thus undermines the representation of homo economicus, but it also opens the way for new research that combines depth of understanding with viable prescriptions.