PDF The E-Business Model Handbook
Nowadays new business models are constantly emerging in electronic commerce and can become a major stake in the e-business game (Bloch et al. 1996; Kalakota, 1999; Maître and Aladjidi, 1999). It is even possible to patent them in some countries (Pavento, 1999). Understanding the new business models and helping to design them are important research issues, not so well covered until now.
The first objective of this on-going research is to propos theoretical framework for defining, classifying, assessing, measuring and modeling business models. The second issue aims at deploying an empirical phase for describing, cataloging, and analyzing case studies illustrating typical business models. The third goal is to develop computer-aided design tool for supporting the design, the assessment, the benchmarking, the critics, and the simulation of new business models (see Figure 1 for a general overview of this research).
This project shares with th Process Handboo project of the MIT (Malone et al., 1999) the key idea that a repository and the associated computerized tool can significantly enhance the creativity and the efficiency of business model designers (and not the process model designers in our case).
The next section proposes a definition of a business model covering the product innovation, the customer relationship, the infrastructure management and the financial aspects; it also deals with the categorization and the cataloguing of e-business models in a knowledge baseor repository. Then, section 3 tackles the assessment of business models for emphasizing their critical success factors, their performance measures and their benchmarks. Finally, section 4 proposes to use a system dynamics approach for modeling and simulating business models, useful for scenario planning and strategy building under uncertainty.
Download
PDF The E-Business Model Handbook
Posted in :
