PDF Ebook Writing a Business Plan and Making it Work
Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year’s time, or three year’s time, or even five year’s time? And, if you can’t predict these things, what value would a plan have anyway?
The usual, perhaps trite, answer to these questions is, if youdon’t know where you are going, how will you know when you get there?
But there is far more than that to business planning, and particularly in making your business plan work. Whether you are a business owner, or a manager, you will know that doing business is a complex operation. It is a matter of trying to juggle a number of different factors, and arranging for those factors to be in the right place at the right time.
Creating a business plan means not only identifying all the factors in your area of operation, it also means developing a deep understanding of each of those factors individually, and the way they combine to create your unique business situation.
Contents
Introduction
How to use this guide
What you will learn from this guide
What this guide covers
Chapter one
What is a plan and what does it contain?
In Summary
Chapter two
Where are we now?
SWOT analysis
In Summary
Chapter three
Where are we going?
A balanced view of objectives
In Summary
Chapter four
What about our products?
Market research
In Summary
Chapter five
Customers and competitors
Customer risk factors and loyalty factors
Competitors
Competitor research
Chapter six
Promoting the business and selling the products
Internal promotion activities
External promotion activities
Distribution
In Summary
Chapter seven
People
Getting the right people
Keeping the right people
In Summary
Chapter eight
Finance
Money from sales
Total absorption costing
Competitive costing
Cost apportionment
Budgeting
Budgeting techniques
Incremental budgeting
Zero-based budgeting
Keeping a budget journal
Flexed budgeting
In Summary
Chapter nine
Making it happen
Managing the plan
Changing the plan
In Summary
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PDF Ebook Writing a Business Plan and Making it Work
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