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The Success Principles: How to Get From Where You Are to Where You Want to Be

This is not a book of good ideas. This is a book of timeless principles used by successful men and women throughout history. I have studied these success principles for over 30 years and have applied them to my own life. The phenomenal level of success that I now enjoy is the result of applying these principles day in and day out since I began to learn them in 1968.

My success includes being the author and editor of over 60 best-selling books with over 80 million copies in print in 39 languages around the world, holding a Guinness Book world record for having seven books on the May 24, 1998, New York Times bestseller list, earning a multimillion-dollar net income every year for over the past 10 years, living in a beautiful California estate, appearing on every major talk show in America (from Oprah to Good Morning America), having a weekly newspaper column read by millions every week, commanding speaking fees of $25,000 a talk, speaking to Fortune 500 companies all over the world, being the recipient of numerous professional and civic awards, having an outrageous relationship with my amazing wife and wonderful children, and having achieved a steady state of wellness, balance, happiness, and inner peace.

I get to socialize with CEOs of Fortune 500 companies; movie, television, and recording stars; celebrated authors; and the world’s finest spiritual teachers and leaders. I have spoken to the members of Congress, professional athletes, corporate managers, and sales superstars in all of the best resorts and retreat centers of the world—from the Four Seasons Resort in Nevis in the British West Indies to the finest hotels in Acapulco and Cancun. I get to ski in Idaho, California, and Utah, go rafting in Colorado, and hike in the mountains of California and Washington. And I get to vacation in the world’s best resorts in Hawaii, Australia, Thailand, Morocco, France, and Italy. All in all, life is a real kick!

And like most of you reading this book, my life started out in a very average way. I grew up in Wheeling, West Virginia, where my dad worked in a florist’s shop, where he made $8,000 a year. My mother was an alcoholic and my father was a workaholic. I worked during the summers to make ends meet (as a lifeguard at a pool and at the same florist’s shop as my father). I went to college on a scholarship and held a job serving breakfast in one of the dorms to pay for books, clothes, and dates. Nobody handed me anything on a silver platter. During my last year of graduate school, I had a part-time teaching job that paid me $120 every 2 weeks. My rent was $79 a month, so that left $161 to cover all my other expenses. Toward the end of the month, I ate what became known as my 21-cent dinners—a 10-cent can of tomato paste, garlic salt, and water over an 11-cent bag of spaghetti noodles. I know what it is like to be scraping by on the bottom rungs of the economic ladder.

After graduate school, I started my career as a high school history teacher in an all-black school on the south side of Chicago. And then I met my mentor, W. Clement Stone. Stone was a self-made multimillionaire who hired me to work in his foundation, where he trained me in the fundamental success principles that I still operate from today. My job was to teach these same principles to others. Over the years, I have gone on from my time with Stone to interview hundreds of successful people—Olympic and professional athletes, celebrated entertainers, best-selling authors, business leaders, political leaders, successful entrepreneurs, and top salespeople. I have read literally thousands of books (I average one every 2 days), attended hundreds of seminars, and listened to thousands of hours of audio programs to uncover the universal principles for creating success and happiness. I then applied those principles to my own life. The ones that worked I have taught in my speeches, seminars, and workshops to well over 1 million people in all 50 U.S. states . . . and in 20 countries around the world.

These principles and techniques have not only worked for me but they have also helped hundreds of thousands of my students achieve breakthrough success in their careers, greater wealth in their finances, greater aliveness and joy in their relationships, and greater happiness and fulfillment in their lives. My students have started successful businesses, become self-made millionaires, achieved athletic stardom, received lucrative recording contracts, starred in movie and television roles, won political offices, had huge impact in their communities, written best-selling books, been named teacher of the year in their school districts, broken all the sales records in their companies, written award-winning screenplays, become presidents of their corporations, been recognized for their outstanding philanthropic contributions, created highly successful relationships, and raised unusually happy and successful children.

I. The Fundamentals of Success

    1. Take 100% Responsibility for Your Life
    2. Be Clear Why You’re Here
    3. Decide What You Want
    4. Believe It’s Possible
    5. Believe in Yourself
    6. Become an Inverse Paranoid
    7. Unleash the Power of Goal-Setting
    8. Chunk It Down
    9. Success Leaves Clues
    10. Release the Brakes
    11. See What You Want, Get What You See
    12. Act as If
    13. Take Action
    14. Just Lean into It
    15. Feel the Fear and Do It Anyway
    16. Be Willing to Pay the Price
    17. Ask! Ask! Ask!
    18. Reject Rejection
    19. Use Feedback to Your Advantage
    20. Commit to Constant and Never-Ending Improvement
    21. Keep Score for Success
    22. Practice Persistence
    23. Practice the Rule of 5
    24. Exceed Expectations

II. Transform Yourself for Success

    25. Drop Out of the “Ain’t It Awful” Club . . . and Surround Yourself with Successful People
    26. Acknowledge Your Positive Past
    27. Keep Your Eye on the Prize
    28. Clean Up Your Messes and Your Incompletes
    29. Complete the Past to Embrace the Future
    30. Face What Isn’t Working
    31. Embrace Change
    32. Transform Your Inner Critic into an Inner Coach
    33. Transcend Your Limiting Beliefs
    34. Develop Four New Success Habits a Year
    35. 99% Is a Bitch; 100% Is a Breeze
    36. Learn More to Earn More
    37. Stay Motivated with the Masters
    38. Fuel Your Success with Passion and Enthusiasm

III. Build Your Success Team

    39. Stay Focused on Your Core Genius
    40. Redefine Time
    41. Build a Powerful Support Team and Delegate to Them
    42. Just Say No!
    43. Say No to the Good So That You Can Say Yes to the Great
    44. Find a Wing to Climb Under
    45. Hire a Personal Coach
    46. Mastermind Your Way to Success
    47. Inquire Within

IV. Create Successful Relationships

    48. Be Hear Now
    49. Have a Heart Talk
    50. Tell the Truth Faster
    51. Speak with Impeccability
    52. When in Doubt, Check It Out
    53. Practice Uncommon Appreciation
    54. Keep Your Agreements
    55. Be a Class Act
    V. Success and Money
      56. Develop a Positive Money Consciousness
      57. You Get What You Focus On
      58. Pay Yourself First
      59. Master the Spending Game
      60. To Spend More, First Make More
      61. Give More to Get More
      62. Find a Way to Serve

    VI. Success Starts Now

      63. Start Now! . . . Just Do It!
      64. Empower Yourself by Empowering Others
      The Success Principles Free Success Tools™
      The Success Principles Annual Success Challenge™
      The Success Principles Free Success Strategies Course™
      Bring the Power of Change to Your Organization: The Success Principles™ Workshop
      Suggested Reading and Additional Resources for Success
      About the Authors
      Searchable Terms

    About the Publisher

    The Success Principles: How to Get From Where You Are to Where You Want to Be