PDF Ebook Non-Profit Volunteer’s Guide to Marketing & Public Relations
The origins of this public relations and marketing guide go back to 1995, when I served as president of the Rockville, Maryland, Junior Chamber of Commerce. As a graduate in mass communications, and practicing professional in PR, many of the duties of publicizing the organization fell to me. And since I’m also a “volunteer junkie” as time went on I found myself performing many of these functions for a variety of non-profit and service groups.
Lots of my fellow volunteers wanted to learn more about how to effectively publicize and promote events, the organizations they serve, and the missions they advocate. The first version of this guide was born in 2000, as I worked with The Charlotte Jaycees, and even throughout the current version you will find many references to the projects the organization conducts. The chapter’s involvement with other non-profit organizations that face similar challenges led us to conclude that this guide for PR and marketing would benefit any number of organizations who rely on volunteers to take care of this critical function.
Special thanks to Al Martine, who helped bring the first version to life, and to Erin Payton and Bryan Paschal, whose questions and special expertise helped me find the holes and fill them with useful practical information.
Contents
Introduction
Why Market a Project?
Advance Marketing
Advance Marketing Worksheet
Sample Sponsorship Letter and Agreement
Planning For Publicity
Gathering Information
Public Relations Worksheet
Press Release Organization
Sample Press Release
Sample PSA (30 seconds)
Scheduling Your Publicity
E-mail Campaigning
Producing Collateral
Design
Production & Distribution
Internal Communications
Evaluating Your Public Relations Efforts
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PDF Ebook Non-Profit Volunteer’s Guide to Marketing & Public Relations
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