Free Motivation Ebook: Me, Myself and Work
Self-esteem has become a major issue for politicians, employers and employees alike. High self-esteem is deemed to be an increasingly desirable asset with more and more products and services promising to help achieve it. It has become a part of our everyday conversations: about work, health, society and our relationships. But self-esteem is also an increasingly contentious subject with some describing it as the ‘most important issue facing society today’ (Oprah Winfrey) and others as ‘snake oil’ (Nicholas Emler, Joseph Rowntree
Foundation) or a ‘cultural myth for our times’ (Frank Furedi).
But above all, self-esteem has become one of the most important aspects of our working lives in the UK today. The ‘self-esteem industry’ is now one of the UK’s most important economic sectors – spanning education, the service sector and manufacturing, and employing large numbers of people. Sectors linked to boosting self-worth such as the beauty, diet and fitness and cosmetic industries, contribute some £15 billion each year to the UK economy.
Other more traditional sectors such as publishing and advertising are increasingly
concentrating on or selling self-esteem –
with a proportion of the overall value of these businesses, this figure rapidly doubles to nearly £30 billion.
Furthermore, self-esteem has become an essential skill in most workplaces and particularly so in a range of growing lifestyle businesses.
Why is self-esteem so important in our working lives? Society has become more individualised and the world of work more risky, with successes and failures more personally felt than ever before.
But work may not be quite as risky as it appears: in 2000 the average time that workers spent in jobs was just over 7 years – up from 6 years in 1992.The average weekly working hours for all workers in the UK is now 31.8 hours, one of the lowest in Europe.
Content:
1 Introduction
2 ‘Gurus on Google’: The Self-Esteem Business
3 ‘I Get Knocked Down and I Get Up Again’: Self-Esteem as an Antidote to Risk
4 Self-Esteem @ Work
5 Politicians, Plumbers and Pop Idols: Self-Esteem in the New and Old Economies
6 Conclusions: What Must We Do With Self-Esteem?
Download free motivation ebook: Me, Myself and Work(48 pages pdf files, 1.2 Mb)
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