Ebook How to Buy, Sell, Make, Manage, Produce, Transact, Consume with Words
Economics has two problems with language. My 1985 (2
nd ed. 1998) book on rhetoric tried to talk about the first one, that economists don’t know they have been speaking prose all their lives. The Rhetoric of Economics revealed the unsurprising fact that economists are poets/ But don’t know it. They use
metaphors to speak of education as “human capital,” for instance.
The next book, If You’re So Smart: The Narrative of Economic Expertise (1990), revealed the unsurprising fact that economists are novelists, too, and again don’t know it. They tell, for instance, a story of expert economists who can make you rich, if you will but follow their excellent advice. The third book, which I purposely gave a dull title in order to avoid further shocking the conventional methodologists of economics, replied philosophically to the fierce denials of these unsurprising facts (The Rhetoric received over fifty reviews, many of them hostile). Knowledge and Persuasion in Economics (1994) itself revealed the unsurprising fact, which encompasses the two other unsurprising facts, that science is language, all the way down.
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Ebook How to Buy, Sell, Make, Manage, Produce, Transact, Consume with Words
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