Ebook E-Commerce Strategy Plan for Fresh Market Growers
Fresh market growers typically wholesale market their farm-grown products to institutional markets, retail chains/food stores, and farm markets. Sometimes, fresh market growers direct-market to businesses through sales to restaurants, upscale retail or specialty stores, schools, and institutional food service.
The next logical step for the Fresh Market Grower participating in farm direct marketing may be e-commerce. E-commerce can be used to enhance or even create new direct farm marketing initiatives for the Fresh Market Grower. This Strategy Plan will help you determine whether e-commerce is right for your farm; and if so, provide you with guidance to implement it.
Contents
Introduction
Why Market Your Business on The Internet?
E-Commerce
- What Is E-Commerce?
What Can E-Commerce do for you?
Is E-Commerce Suitable for your Agriculture Business?
E-Commerce Opportunities in Agriculture
- Business to Business
Business to Consumer
The Internet Marketing Plan
Target Markets
- What is a Target Market?
Defining Target Markets
Identifying Target Market Needs, Wants, and Demands
Positioning Your Product or Service
- Competitive Advantage
Identifying Competitors
What Differentiates you from Competition?
Establishing Your E-Commerce Presence
- Site Planning
Graphic Design and Website Development
E-Commerce Applications
Payment Gateways & Merchant Accounts
Hosting and Security
Monitoring Performance
Summary and SWOT Analysis
Works Cited
Appendix
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PDF Ebook E-Commerce Strategy Plan for Fresh Market Growers
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