Ebook Business Model Innovation in The Digital Economy
Since the beginning of Internet commerce in the early 1990s, we have witnessed the first boom and bust cycles of the Internet economy. Is the Internet economy going anywhere? Is the e-commerce revolution over? The answer is yes and no respectively. The current correction has forced a more cautious approach that focuses on feasible business models and solid performance. The Internet and e-commerce are here to stay. E-commerce will continue to enhance operational efficiencies and bring new opportunities for growth and competitive advantage.
Most of the failed Internet ventures did not have viable business models and feasible long-term strategies. Their business models failed to ask the two fundamental questions of the Internet economy:
• Does your e-commerce business model follow the fundamental principles or economic logic of the Internet economy?
• Does your e-commerce business model capitalize on the "disruptive attributes" of the Internet economy?
These two questions lead business executives to considering several strategic questions regarding building and implementing a viable e-commerce business model.
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Ebook Business Model Innovation in The Digital Economy
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