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By 2011 global cellular phone service subscribers is expected to nearly double. Competition in the telecommunications industry is intense and several factors are forcing major changes. Mergers and consolidation have completely altered the industry’s landscape and cross-border ownership of telecom businesses is making this a globalized industry. Deregulation and privatization will have a continual effect worldwide.

Internet and wireless technologies are continuing to advance rapidly quickly changing customer preferences, disrupting traditional communication methods and forcing prices downward.

The telecommunications industry encompasses many technology related business sectors including:

• local and long-distance telephone services
• wireless communications
• the Internet
• fiber-optics
• satellites
• cable TV systems

  Cable companies are now aggressively offering local telephone service and Internet service. Telecommunications service providers are now selling TV via Internet protocol services, competing directly against cable for consumers’ entertainment dollars and making the relationship between the telecom and cable sectors more and more complex.

  Ingenuity, innovation, insight and a reasonable approach to spending and investment can help to move the industry ahead. To drive these, telecommunications service providers will need to employ cost effective business intelligence (BI) solutions. This paper discusses how BI, built on Open Source technologies such as Ingres 2006, can help telecommunications vendors control costs and improve their bottom line in today’s extremely competitive environment.

  contents
  Introduction
  Telecommunications Industry
  Overview and Major Trends
  Business Intelligence and the
  Telecommunications Value Chain

  Customer Relationship Management
  Customer Profitability
  Customer Lifetime Value
  Customer Attrition
  Customer Affinity
  Target Marketing
  Campaign Analysis
  Cross-Selling

  Product Development

  Forecasting
  Service Design and Delivery
  Service Fulfillment
  Service Usage and Charging

  Finance and Asset Management

  Budgeting
  Asset Liability Management
  Profitability Analysis
  Reporting and Analysis

  Human Resources

  Human Resource Analytics
  Manpower Allocation
  HR Portal
  Training and Succession Planning

  Corporate Management

  Corporate Dashboards
  Statutory Reporting

  Conclusion
  References

  About Ingres

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  PDF Ebook BusIness IntellIgence for the telecommunIcatIons Industry