The world’s children need greater protection from the marketing of energy-dense, low-nutrient foods. Experiences of marketing controls on tobacco and baby-milk show that voluntary marketing codes are unlikely to be adequate, and that stronger regulation is required. International standards are needed to provide a coherent framework to protect and promote children’s health.
Contents
Section 1: Trends
Trends in diet and disease
Unhealthy food marketing: The scale of the problem
Section 2: What companies do
Summary
The power of the brand
Case studies: fast food
Case studies: soft drinks
Schools, a captive market
New technologies
Skewing the science
Section 3: Voicing concerns
Consumer concerns about food marketing
Concerns about food marketing in Europe
Professional concerns about food marketing in North America
Grassroots action
Section 4: The industry
Can the industry reform?
Can self-regulation work?
Section 5: Interventions
Public-health interventions
End note
Download
Broadcasting bad health: Why food marketing to children needs to be controlled
