Ebook Making a Business Case
A growing body of international research and business literature has been turning up direct links between Employer Supported Volunteering (ESV) and a host of benefits, paybacks and spin offs to a range of constituencies. Those who benefit from the involvement of employees in voluntary action include, of course, “the community” that is typically viewed as the primary target of efforts to increase participation. However, recent research is revealing that the benefits of Employer Supported Volunteering also produces value for the employee him or herself, as well as for the company that has supported and encouraged volunteering by its employees. It is this last area benefits of Employer Supported Volunteering that flow back to the employer that is the focus of this resource.
Recent reports prove that the payoffs to employers are both varied and significant, and include increased employee motivation and loyalty, increased investment, more media attention, lower employee absenteeism, higher productivity, enhanced employee competencies, and greater attractiveness to prospective new employees. Research shows that the return on corporate investment in Employer-Supported Volunteering is huge and that Canada has fallen behind in its recognition of its vast potential. The case is made for research to be undertaken on Employer-Supported Volunteering in Canada, and expanded efforts to notify the corporate sector of the value of this promising form of corporate community involvement.
We begin this exploration of the returns on Employer-Supported Volunteering with a definition of the concept. A brief background helps to situate this form of volunteering in the larger context of voluntary activity in Canada, and provides a sense of the growing prevalence of ESV in North America, the U.K., and beyond. The main purpose of this resource is to outline some of the many benefits of ESV, with particular emphasis on those that flow directly and indirectly to the employer who supports it in the first place. In so doing, a strong business case emerges from what the research on Employer Supported Volunteering is revealing about this relatively new and increasingly valuable form of community involvement.
Contents
Introduction
What is Employer Supported Volunteering?
Why is Employer Supported Volunteering Important?
The Prevalence of Employer Supported Volunteering
Exploring the Benefits
Return on Investment The Business Case
Future
References and Further Reading
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