Just as a breakout of fees and responsibilities between architect and client allows the client to make adjustments to the project, so breaking out the components of the fee structure allows architects to work with the photographer in changing the proposed scope of work with a minimum of disruptions.
For example, suppose you initially asked for an estimate based on creating images to be used for brochures, office displays, exhibitions and a website. After you see the images, you decide to also submit them to a magazine in conjunction with an article on your project. This constitutes an extra use, for which there will be an additional license fee (and perhaps additional expenses to deliver optimized images), but the production fee would not be materially changed.
Likewise, you may find that the estimate for the work as originally proposed is higher than you had budgeted. Find out where there is room to reduce costs without sacrificing the objective of visually “telling the story” of the project through the essential views. In addition, the photographer may have suggestions for capturing more successful views without significantly increasing the costs. We offer some practical recommendations on page 10.
Contents :
Selecting a Professional Photographer
Understanding the Estimate for a Photographic Assignment
Controlling the Cost of a Photographic Assignment
Licensing Photographs for Publication
Preparing for Professional Photography: A Checklist
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Architectural Photography: Best practices in working with a professional photographer
