How media evolve – and what older media can do to survive the advent of new competition – are the underlying questions of this article. We shall present a ‘natural life-cycle model of new media development’, applied to the internet, based on processes and elements found in previous theories, studies and models that had each emphasized discrete aspects: audience types, media leadership, historical development, convergence processes and others. Our study adds a few stages that have not been discussed previously, analyses different stage-to-stage possibilities, incorporates audience adoption rates per stage and presents a complete graphic model: birth, penetration, growth, maturation, defensive resistance, adaptation, convergence or obsolescence.
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Submitted by antoq on Thu, 01/01/2009 - 08:30.