Media Ebooks
PDF Ebook An Application of Online Course Methodologies to a Cross Cultural Teaching Seminar
Submitted by antoq on Tue, 02/15/2011 - 13:18This study examines literature relevant to adult and intercultural training and education, and teaching online, and explores the implications of this delivery medium in the context of a graduate institution preparing students for cross-cultural service. The theoretical and practical issues discussed are applied to the creation of a subset of an online cross cultural teaching seminar for graduate students. This seminar is intended for students with no prior teaching experience and has no prerequisites.
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Ebook Ensuring The Sustainability of Online Cultural and Heritage Content
Submitted by antoq on Thu, 01/15/2009 - 08:36The Canadian Culture Online Branch of the Department of Canadian Heritage, with a view to improving management of programs supporting the online availability of cultural and heritage content, is interested in the factors that affect the economic sustainability of online content. The Branch commissioned M2W to conduct an initial study on the subject, one with an international scope.
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Ebook News Media and Health Care Providers at the Crossroads of Medical Adverse Events
Submitted by antoq on Sat, 01/03/2009 - 07:21Medical adverse events are injuries—fatal or nonfatal—caused by medical management. What are more generally called “medical errors” preventableadverse events—have been identified as one of the top 10 leading causes of death in the United States, ahead of deaths from motor vehicle accidents, breast cancer, and AIDS. The frequency of medical errors is also recognized by a large proportion of patients as a serious problem; 42 percent of Americans said they had personal knowledge of an error in their own care or in the care of a relative or friend. Beyond fatality and injury figures, total national costs (lost income, lost household production, disability and health care costs) associated with preventable adverse events have been estimated to range between $17 and $29 billion.
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Ebook The Advertising Evolution: The Rise of Consumer-Controlled Advertising
Submitted by antoq on Wed, 12/31/2008 - 08:56Today, advertising is in a state of evolution. The marketing communications industry now finds itself in an environment of change and this change is rapidly making traditional mass-media approaches ineffective. Changes that are now affecting the industry include the rise of the Internet, the proliferation of alternative media devices, and the fragmentation of mass-media audiences. Advertisers are trying harder than ever to reach target markets through the traditional mass-media approach, but consumers are becoming more elusive and adept at tuning out these promotions thanks to new technological developments. The advertising industry must adapt in order to be effective in this new environment. An Advertising Evolution is needed in order for the industry to continue to thrive and succeed.
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Ebook Writing Style Differences in Newspaper, Radio, and Television News
Submitted by antoq on Thu, 12/18/2008 - 07:18Journalism students who begin the study of broadcast news often complain of the difficulty of writing in an unaccustomed style, a difficulty compounded when the student concurrently takes a broadcast news course and a news editorial skills course. Writing news copy in a separate style for each course presents the novice journalist with the type of confusion found in learning a new language. Many students leave with an imperfect understanding of any news writing style. (See Appendix 2 for an example of a journalism school curriculum.)
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Download Free Ebooks PDF DIGITAL TELEVISION TRANSMISSION AND BROADBAND NETWORK TECHNOLOGIES
Submitted by sevy on Sat, 07/12/2008 - 16:54
Digital television (DTV) network is medium that transports moving images, in the form of digital
video signal and accompanying sound, in the form of digital audio signal, from one point to another.
However, the system may include data and control signals and hence may be thought of as a multimedia
system. Various network technologies find use in the digital television production and transmission of digital television signals. All transmission media are analog channels, but binary digital signals are so tolerant of channel characteristics that they are easily handled. The capability of most communication channels is much greater than what binary transmission requires. Many methods are available for digital television
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PDF Ebooks Music and the brain: disorders of musical listening
Submitted by acrobat on Wed, 05/21/2008 - 03:51
The study of the brain bases for normal musical listening has advanced greatly in the last 30 years. The evidence from basic and clinical neuroscience suggests that listening to music involves many cognitive components with distinct brain substrates. Using patient cases reported in the literature, we develop an approach for understanding disordered musical listening that is based on the systematic assessment of the perceptual and cognitive analysis of music and its emotional effect. This approach can be applied both to acquired and congenital deficits of musical listening, and to aberrant listening in patients with musical hallucinations. Both the bases for normal musical listening and the clinical assessment of disorders now have a solid grounding in systems neuroscience
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